MANILA, Philippines – ONE Championship has stepped up its fight against Asian hatred amid an alarming wave of violent attacks of racism against Asian Americans in the United States.
ONE announced its #StopAsianHate x #WeAreOne campaign on Wednesday, which aims to raise funds and raise awareness about the Stop Asian Hate movement and GoFundMe’s “Support the AAPI Community Fund”.
“It is truly heartbreaking for me to see the Asian-American community suffering from hatred, violence and discrimination,” said Chatri Sityodtong, President and CEO of ONE Championship.
“We strive to be an active ally in this cause, against racism against Asians and all peoples. With our global audience and our platform in America with the “ONE on TNT” series of events, we are well positioned to bring communities together for this important cause.
Sityodtong also pledged a cash donation of $ 100,000 to the Stop Asian Hate cause.
Another part of the ONE campaign initiative is to pledge an investment of $ 1.5 million for the American and Pacific Islander Community (AAPI) and all at-risk communities in the United States.
Stay together as ONE and #StopAsianHate ✊ #We are a #ONEChampionship@yodchatri @RenzoGracieBJJ @angelaleemma @MieshaTate @MightyMouse @ChristianLeeMMA @sagenorthcutt @colbeynorthcutt @efolayang @Verafied @killerbeemma @gofundme @goldhouseco pic.twitter.com/FxGHRoTURA
– ONE Championship (@ONEChampionship) April 5, 2021
A 12-month video campaign broadcast on television in more than 150 countries around the world to educate and raise awareness will also be launched. ONE, Asia’s largest MMA organization, has just posted its first video on its social media and digital platforms.
Evolve University, the world’s largest online martial arts university, also offers a free 12-month membership to 1,000 families in the United States affected by hate crime or discrimination. Anyone concerned can be eligible for a subscription by submitting a video of your story to [email protected]
ONE will produce a series of limited edition products over the next 12 months, with 100% of the proceeds going to the AAPI Community Fund. The first t-shirt in this collection, the Stop Asian Hate Tee, pays tribute to the victims of violent anti-Asian attacks.
ONE is also expected to launch a martial arts self-defense program in major metropolitan cities across the United States.
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